Aspiration – a state x that is a presumed to provide higher utility than states not x; a prejudice in favor of state x e.g.

people have an aspiration to be effortless so they forego opportunities to engage in fun activities (Comerford and Ubel, 2015)

people aspire to being a car driver, so they misremember how unenjoyable it is to drive to work (Comerford, 2011)

References:

Comerford, D. A. (2011). Attenuating focalism in affective forecasts of the commuting experience: Implications for economic decisions and policy making. Journal of Economic Psychology, 32(5), 691-699.

Comerford, D. A., & Ubel, P. A. (2013). Effort Aversion: Job choice and compensation decisions overweight effort. Journal of Economic Behavior & Organization, 92, 152-162.